Thirty years is a big birthday for a small nonprofit! For Prickly Pear Land Trust’s 30th anniversary, we planned a yearlong celebration of identity and community.
leadership Brand and Event Identity, Annual Giving Campaigns, Major Donor and Board Development, Integrated Marketing Campaigns, Event Management, Donor Stewardship, Video Production
partners Prickly Pear Land Trust, KR Creative, Real World Design, Belliveau Weddings, Daniel Bolding Photography, Alphagraphics, Signs Now, Zoo City Apparel
Brand Identity
The 30-year sub-brand represents the kaleidoscope of people and places that make Prickly Pear Land Trust strong. The mosaic of line and color captures the dynamic nature of both community and ecosystems.
Website Design
The new website is a storytelling platform designed around Prickly Pear Land Trust’s vibrant people, places, and programs. The front end caters to key audiences – trail user, landowner, donor, media – with streamlined navigation and visual stories. The back end content management system makes communications and analytics easy for a small team.
Print Media
Beautiful print products break through the digital onslaught, especially for long-term donors, grantmakers, volunteers, and planned givers. The Impact Report shared five years of success through the people and wildlife of the land trust. The feature article of a quarterly newsletter and a project postcard celebrated the completion of the 30th land protection agreement.
Gala & Video
The Harvest Moon Banquet and Auction gathered more than 400 dedicated supporters for an evening of dinner, drinks, live music, and auction. The world’s only Happy Trails suit and the 30th anniversary video set the stage for a record-breaking live auction.
