Forest planning is a wonky process. We needed to educate, empower, and engage grassroots advocates to defend the Lolo National Forest during a multiyear forest planning process. The integrated communications campaign included a feature story in the Wild Montana magazine, a pocket guide to the forest, and an email, social, and web campaign.
leadership Advocacy Communications, Public Relations, Feature Writing, Product Design, Copywriting
partners Wild Montana, U.S. Forest Service, Cube Iron Cataract Coalition, Christian Sawicki
