The Don't Fence Me In Trail Run is a beloved community celebration of trails and open space. This volunteer-powered, grassroots event builds awareness and raises support for Montana’s best urban trail system.
leadership Integrated Brand and Development Strategy, Experiential Design, Event Identity and Marketing, Video Production, Content Creation and Management, Volunteer Management, Public Relations
partners Prickly Pear Land Trust, City of Helena, U.S. Forest Service, Real World Design, KR Creative, Alphagraphics, Signs Now, Competitive Timing, Lewis & Clark County Search and Rescue, St. Peter's Hospital
Experiential Design On race day, 1,600 participants, 200 volunteers, and countless dogs explore Helena’s South Hills trails system on four epic courses. After the race, friends and families enjoyed a trails festival. The 2025 event set participation and revenue records.
Event Identity and Marketing
Omnichannel event marketing features a race identity, spokescactus, print and digital advertising, environmental graphics, and merchandise.
Video Production
We celebrated the 25th anniversary with a short documentary video. The video provided reels for a digital advertising campaign on Spotify, Instagram, and Facebook.
