Happy Trails is a brand, a culture, and a campaign. Happy Trails unifies our community around a positive trail vibe, inspires volunteers and donors, and shapes public dialogue about public lands and public access.
Integrated Marketing Campaign
Population growth in Helena, MT, is driving increased trail user conflict. We leaned into the Happy Trails brand to increase public dialogue, trail etiquette awareness, trails advocacy, and merchandise opportunities.
Partners Prickly Pear Land Trust, Real World Design, Alphagraphics, Signs Now, Zoo City Apparel, BOCO Gear
