Happy Trails is a brand, a culture, and a campaign. Happy Trails unifies our community around a positive trail vibe, inspires volunteers and donors, and shapes public dialogue about public lands and public access.
leadership Integrated Marketing Campaigns, Editorial Strategy, Public Relations, Donor Communications, Environmental Design, Merchandise Programs
partners Prickly Pear Land Trust, Real World Design, City of Helena, Alphagraphics, Signs Now, Zoo City Apparel, BOCO Gear
Integrated Marketing Campaign
Population growth in Helena, MT, is driving increased trail user conflict. We leaned into the Happy Trails brand to increase public dialogue, trail etiquette awareness, trails advocacy, and merchandise opportunities.
